Especially in an age where generating words is cheap, when you come across truly great writing, it really stands out. I want to pull two quotes from The Economist’columnist Charlemagne’s article Luxury goods are Europe’s global tax on vanity.
Flogging luxury goods is one of the few fields of business in which Europe excels (if one excludes the crafting of regulation). In an ironic twist, an egalitarian continent with an ever-declining share of global GDP hosts an industry that thrives on inequality and bombastic money-making. For how many seasons more can this alchemy of aspiration endure?
I mean, gosh, look at every word there. How they flow. The density of concepts and metaphors. Here’s another delicious excerpt.
Luxury houses sell the idea of scarcity, with hordes of publicists explaining that the years-long wait for a Birkin handbag is due to the lack of sufficient artisans to craft these pinnacles of refinement. This is a fairy tale stitched in fine silk. The luxury-goods industry has roughly tripled in size since 2000; its €358bn in annual sales—half a Walmart or Amazon, give or take—betrays how thoroughly mainstream supposed exclusivity has become. Fifty years ago, Louis Vuitton had but two outlets, both in France. These days it has two stores in Ningbo, China’s 34th-biggest city. Exclusive, moi?
I guess this post also serves as an endorsement of why it’s worth subscribing to publications like The Economist.
